It looks like misleading garbage to me. First of all the imperial crown is suggestive of the British monarchy hinting at some sort of connection with the Royal Family or approval by them as in 'By appointment to ..." sort of thing. There is a Hanoverian horse, a really weird Croix de St. Denis (with fleur-de-lys' on their side?), possibly a British Lion and a weird variation of the Union Flag (which should be on top, not on the bottom.) Basically it is a pretentious piece of clap-trap meant to hornswoggle into believing they are buying quality associated with royalty. It is all too symptomatic one one of the worst usages of Heraldry to deceive. In fact, the manufacturers have inadvertently indicated their intentions to anyone who has the least inkling concerning Heraldry.