"OLEOMARGARINE SOLD HERE"
As a post WWII baby boomer child, I was always intrigued by seeing this sign in the windows of the Mom and Pop stores in my neighborhood. Those signs were even appearing by the early 1960s.
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My take on this is that it was easier to pass up butter than to mix some white ball of animal fat with a yellow die. It was easier to load a Civil War musket rifle.