The following is a copy of a message I sent to Scott Brenay, Advertising at Ancestry Magazine. I am posting it here FYI in my persuit to learn the why's of promotion of UFT
Subject: Att: Scott Brenay at Ancestry re: UFT ad
Today I received my newest, Jan/Feb 2000, issue of Ancestry and once again the inside cover contains a full page ad for Ultimate Family Tree (UFT) "Platinum" version. Being sold by Palladium. Being the advertising manager for Ancestry must you be told that this product, as shown, is some 6 to 7 months out of date. Plus the fact that UFT has gone through several owners since it was owned by Palladium. The present one being Genealogy.com, which also has Family Tree Maker.
We who are long time users of UFT, from the days when the name was Roots(x) by CommSoft, have become very concerned about the lack of new promotion for Ultimate Family Tree Deluxe version 3.0, which was introduced in May 1999 at the NGS Conference. So each time I see the promotion of the old product I start wondering all over again, "Whats going on". Your full page, inside cover page, must rate a better use than a outdated product. Do you really get paid for space that is used this way?
Years ago Genealogy Computing always gave this line of software the title of "Software to beat". It still is with many of it's users, but how long can this go on if this is the way advertising is placed?