People are passionately loyal about a lot of the products they use to do the things that are important to them. It's just that most companies don't give their customers a forum from which to speak, so it isn't always so obvious.
I've been away from the message board for the space of a company acquisition, or so, and it's funny how things have changed and yet remain the same (people, attitudes, worries, versions, everything). Ever since the week of the Commsoft transition to Palladium, it seems as if the board messages have been recirculating the same complaints and fears. You could almost recycle the old messages without missing a beat--all you'd have to do is update the company names and software versions!
Assuming that you are on the up and up (and I do), someone at genealogy.com is hanging you out to dry. Isn't it plain that the FTW team is raiding UFT? UFT is being cannibalized from the inside by a more aggressive team within your organization. Your corporate competition is internal.
You can't control what Mattel puts on its website, or tells its telemarketers, but you give them what they will sell for you and accept their terms. You use their services even though they discriminate against some of your own brands.
Consider: - *Someone* pointed genealogy.com shopping links to FTW, instead of to all the products, and it looks less like a version control issue than a coordinated marketing effort when you look at all the pieces together. - Mattel isn't interested in selling UFT for you. That's why UFT isn't mentioned even though the other genealogy.com products are. - Genealogy.com contracts with Mattel for Call Center support. Mattel doesn't really care about selling UFT, so Mattel's ACD system (and by extension genealogy.com) plugs FTW. - There is a reason UFT users are being canvased so thoroughly by telemarketers who know all about FTW, but nothing about UFT; who have been coached to equate FTW and UFT and offer an upgrade to FTW (someone approved the scripts and talking point guides, just like someone has updated them to respond differently when we reply that we use UFT). - Someone is paying a lot to advertise genealogy.com products, and they clearly aren't concerned with developing the UFT brand visibility.
OK, so genealogy.com is an independent company, with multiple brands competing in the same narrow market segment. Maybe it's just unhappy coincidence, but it sure looks like somebody in your company has a strong incentive to see FTM (or Mattel) succeed, someone who has no investment in UFT's success...or yours (or UFTEngineering's).
I could be wrong. I often am. This leads me back to the passion you mentioned. FTM blows UFT away in sales volume and probably profit margin, too. But there is a reason why folks who are passionate about genealogy use UFT, and it is because they care passionately about the quality of their research, proof, and citation. Long after the family tree fad has subsided, and many dabblers have given up and abandoned their brush with genealogy (because producing quality genealogy IS hard work and dabblers get bored when it's no longer easy), those who are passionate about genealogy will remain and they will prefer tools like UFT that help make the tough work easier.
Five companies later, a bunch of us are still here using the descendant of the ROOTS product. And while there will always be dabblers, it is people like us, who are passionate about genealogy and our tools, who will keep you going when the genealogy boom is over. Invest in our future and I guarantee you we will invest in yours.