As a monk on "Kung Fu" once said to Kane "very wise observation, Grasshopper."
They're just milking everything they can out of it before they light the match. Watch for the special bundle V2.8 and V3.0 with a few thousand gedcoms that folks have given them. All for a real bargain price.
Sigh! The sad thing is that it is still better than a lot of what is out there and never needed slick misleading packaging or sales efforts. Never completely intuitive but a real workhorse.