Your questions reminded me of story that a friend of mine told to me when we were in college.
She was traveling in Europe with a friend of hers. While there on a train, they met and started talking to someone from one of the European countries. When he asked where they were from, they said California. He then asked them 2 questions: 1. Do you surf? 2. Are you gay?
And, MyFamily.com, Inc.'s Press Release area, at: http://www.myfamilyinc.com/pressroom/archive.htmhttp://www.myfamilyinc.com/pressroom/archive.htm should give you an idea about its investors (which would probably have been unnecessary if MyFamily.com, Inc. was a LDS-run organization).