I recently found out about the Loughney Genealogy Forum. This is my first time to use this service, so if I err in this correspondence, my appologies.
I went to Ireland for the first time in 1962 where we started our honeymoon. As any good tourist/honey mooner, we bought the Loughney Coat of Arms (COA) from a shop on O'Connoll street in Dublin.The first time we saw it was when it was shipped to our house in the US.
The COA is basically a black shield. Over the top of the shield is a boers head, painted brown, with a long white tooth protruding from its mouth. Righ under the top of the shield there are three, three leaved plants painted in white. Near the bottom of the shield, there is painted a white bar, approximately 1/2 wide, in the form of an upward pointing triangle. Arrayed within the triangle are about 15 identical plants as was discussed above. These plants are much smaller than those above but are painted black. Right below the shield, painted on a banner are the words "Loyal and Mort
Since I bought my copy of the COA, four brothers or sisters have bought what the thought were copies of the COA's. One was identical to the one I have but the other three are completly different. The one identical was purchased in New York City.
About two years ago, I was in Herrods Department Store in London.I ran across a department that was set up to sell COAs for English, Irish, Scottish and Welch families.The man running this shop had at least six, very thick reference books on the COAs for the British Isles families. He and I spent almost an hour looking for the Loughney COA in these books. Finally he said, why don't you go shopping and come back in about an hour. When I returned, he said that he had done everything he could do to find the COA but he had no luck.
His conclusion was: there are so few Loughneys, that a formal COA was never developed for the family. I said that there are so few Loughneys with most of them being in the United States, that his conclusion is very likely correct. I then told him of my experience with the different COAs that were purchased by members of my family. He said that many stores/people who are in the COA buiness, when they run across a situation that does exist with the Loughney name, they have a tendency to "wing" it. They go to COA books, try to correlate a name with the Loughney background and declare that this is the Loughney COA. This normally results in a sale and another uneducated happy customer