Harrison Liss' Ancestors:Information about Norman J. Liss
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Norman J. Liss (b. 13 Nov 1922, d. 30 Sep 1998)Norman J. Liss (son of Louis Liss and Ida Kesselman) was born 13 Nov 1922 in Bronx, NY, and died 30 Sep 1998 in Yonkers, NY.He married Rose Malmeth.
Notes for Norman J. Liss:
New York Times Obituary
October 1, 1998
Norman J. Liss, one of the deans of the public relations profession in Westchester County and host of a local cable television show, died Wednesday, September 30, 1998 of pancreatic cancer at his home in Yonkers.He was 75.
Mr. Liss was known to audiences for his weekly program, "The Way to Go," which had aired on local cable stations since 1992.The 30 minute program featured places to go and things to do throughout the metropolitan area, along with interviews of celebrities from the stage, screen, television and local cultural organizations.
Before retiring in 1992, he was president of Liss Public Relations in Hartsdale, where his company had moved in 1972 from New York City.The company represented numerous local and national organizations, including the Topps Co.Mr. Liss served as spokesman for the sports card company for more than 30 years.
He was born Nov. 13, 1922, in the Bronx to Louis and Ida Kesselman Liss.He attended DeWitt Clinton High School in the Bronx and City College of New York.
During World War II, he served in the U.S. Army as a member of the Army Experimental Station, a top-secret unit that created methods of deceiving the enemy by rerecording tactical sounds transmitted under the cover of darkness.He also served as editor of an Army newspaper.
On July 17, 1948, he and Rose Malmeth were married in the Bronx.The couple celebrated their 50th anniversary this past summer with friends and family at The Castle at Tarrytown.
Mr. Liss started his public relations company in New York City in 1952.The firm represented trade associations, including the Writing Instrument Manufacturers Association, the National Association of Uniform Manufacturers and the Juvenile Products Manufacturers Association.Some of his promotions included Baby Safety Week, National Handwriting Day and the Major League Rookie All-Star Team.
In Westchester, his accounts included Citibank, Mutual of New York, the Stouffer Hotel, Westchester County Airport and Gannett Suburban Newspapers.He was a founder, president and member of the Advertising Club of Westchester.
"Norman Liss was one of the great practitioners of the art of communications," said William O'Shaughnessy, president of Whitney Radio in New Rochelle."He was the conscience of the marketing fraternity here in Westchester, one of the most respected elders of our tribe."
For two years, Mr. Liss wrote a column on public relations for the Westchester Business Journal.
"He was a totally creative marketing and people genius, who never failed to extend a helping hand or a generous word of encouragement," said Dee DelBello, publisher of the Westchester Business Journal.
He had lived in Yonkers since 1969.
Survivors include his wife; a son, Ken of Brookline, Mass.; two daughters, Joanna Liss of Beverley, Mass., and Wendy Liss Bendich of Larchmont; and six grandchildren.
Memorial contributions may be made to the Hudson River Museum, 511 Warburton Road, Yonkers, NY 10701 or to the National Yiddish Book Center, 1021 West St., Amherst, MA 01002.
The funeral will be at 11a.m. Sunday [Oct 3, 1998] at Weinstein Memorial Chapel, 1652 Central Park Ave.Burial will follow at Beth Israel Cemetery in Woodbridge, N.J.
Uncle Norman had a personality and a half.Everyone remembers the "Five Year" card trick, "Norman needs a parking space", Topps chewing gum and the baseball cards.Norman was interested in everyone and everything.He loved his computer and would ask me endless questions about how it works.At their 50th anniversary party, I told the story of the time he hypnotized me in my parents basement and then had me sit on my mom's lap.I was really under.I remember trying to fight the suggestion.
The five year card trick looked like this: Norman gave you a deck of cards.He asked you to lay out the cards
face down in two columns.You could deal back and forth from column to column as you wished.When you were
done, he would flip over the two columns.One column had all of the red cards and the other column had all of
the black cards.
Norman needs a parking space:Every time Norman was looking for a parking space, he would announce, "Norman needs a parking space" and then find one.He wrote a poem about looking for a space and numerous friends and family members still invoke his magic words to find one of their one.
Norman was the Public Relations man for Topps.He had bubble gum and baseball cards at his office.When he visited Brooklyn, he would bring me a roll of uncut cards.He gave me a sheet of cards that had Mickey Mantle and Willie Mays on it.I wish I knew where it was now.
When my parents, Harvey and his family, and Ira were to visit Colorado to celebrate my Dad's 75th birthday, I invited Norman and Rose to come, too.They managed to surprise everyone at the table.
More About Norman J. Liss:
Burial: 03 Oct 1998, Beth Israel; Woodbridge, NJ.
Occupation: Public Relations.
Updated: 18 Aug 1997
More About Norman J. Liss and Rose Malmeth:
Children of Norman J. Liss and Rose Malmeth are:
- +Joanne Liss.
- +Kenneth Liss.
- +Wendy Liss.