Pioneer was incorporated in 1905, which is two years before statehood.
Mr. Frank S. Sadler bought the controlling interest and became President in 1930. He ran the company until his death during World War II. His wife Elsie and the daughter Louise ran the company until the elder son returned from his naval service at the end of the war. Mr. F. Kenneth Sadler along with his mother ran the company for a few years before being joined by his sister Betty Eleanor Ramage and her husband Isaac.They ran the company until 1976.
They had invited Bob Luttrull, son-in-law of Betty Eleanor and Isaac, to join the company in 1972 and he became president effective January 1, 1976 after buying out all the outstanding shares of stock. Betty Luttrull, daughter of Betty Eleanor is the third generation in the business. She joined Pioneer in August 1976. Betty and Bob's son Mark Luttrull joined the company in 1989; he is fourth generation.