Many so called Scottish families are actually of Flemish and Norman ancestry and entered Scotland and England following the battle of Hastings in 1066. Such is the case with the Beard family of Flanders.
The name Beard or Baird (originally’ Baard) was used by a family who are first quoted as of Loftus, Yorkshire. About 1200 Richard Bard in Scotland confirmed gifts made by his father, also Richard, to Lesmahagow Priory, Lanarkshire, an action for which he had to have the consent of his lord, Robert of Biggar, grandson of the Sheriff of Lanarkshire, Baldwin the Fleming. There can be little doubt that the Baards, Bairds and Beards, shared Baldwin’s nationality. Their arms show, in the colours of Boulogne, one of the emblems of Guines. Baldwin of Biggar is sometimes described, apparently because of his wife, as Baldwin of Multon. The place is nowadays identified as Moulton in Lincolnshire; its first known holder the Anglo-Flemish Lambert of Multon, also held estates in the north, among them Egremont in Cumberland. Egremont derives from Aigremont, near Lille, then in Flanders though now in the Nord department of France. The lords of Aigremont were peers of Lille, advocates of Tournai, and crusaders. Their arms were identical with those of Crawford.
Beryl PLATTS, “Origins of Heraldry”, 1980; “Scottish Hazard” Vol. I, 1985 & Vol.II, 1990, Procter Press, London.